Conclusion of Tipping Point

Getting a message to become sticky does not entail a huge event or change. In this chapter, Gladwell concludes with an account of the type of solution that reflects an understanding of the concept of the tipping point.

A nurse is seeking an effective, yet inexpensive way to raise breast cancer awareness among African-American women. She strays away from traditional routes and enlists the help of hairstylists all over to get her message out. In the hair shop environment, she figured, most people are relaxed and are more willing to take in new information. This way definitely makes them more receptive to such messages.

Gladwell acknowledges that this type of thinking is often derived as being a “band-aid” solution that treats symptoms, rather than masking problems. This band-aid solution is faster and some might not feel that it can be adequate. It actually is and has made the lives of so many so much easier.