Case Study Project

I really enjoyed doing the project for our last class grade. It was lots of hard work and I am glad the class got a great discussion out of it. There was so much information to talk about in our paper, but we finally had to scale it down to 16 pages.

Sarah and I both started out doing our own papers and we and over 10 pages ach alone. When we put it together it was difficult trying to see what should stay and what should go. It was interesting that we both got different information on the project. That made for some good conversation among us as well as the class. We happened to find information that could only be found if you dug a little deeper into the case study. The case study had more layers than most people really knew.

There was so much going on other than clothing discrimination at Southwest Airlines. A lot of the other stuff wasn’t made so public until the Kayla incident happened. I feel that was definitely the tipping point of the whole case story. A lot more people were willing to come out and talk about the injustices they had experienced from Southwest. It was one incident that ruined the clean reputation or “seemingly” clean reputation of Southwest Airlines.

There was great information about how Southwest was being criticize for being hypocrites. They were telling the media and consumers that thy are a family based airlines who uphold strong values, but they had a past of flight attendants with short clothing and advertising sexy images to sell more tickets. With such things behind them they should be more lenient in allowing customers to dress the way they want.